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Friday, January 23, 2015

A Look Back Before The Rebrand

So on February 2. Boomerang Europe will get a whole new look including which will, for the first time, include a brand new logo. Gone is the swirling line writing as a b&w box takes it's place. With a week to go until the rebrand, let's take a look down the memory line and remember Boomerang Europe's previous looks.

Boomerang Europe launched on May 2. 2005, almost ten years ago, and it's initial look was really great. The swirling blue logo was the main part of it and it was going through many different scenes with classic cartoon characters who would usually say their catchphrases. On air logo was a transparent, light gray writing.

In 2009 the UP NEXT idents were changed and the character heads were replaced by swirling logo forming a screen in which we see a scene from the show that's next. They were shorter and somehow more current with groovier music and announcer voice.

Also, in these later years of Boomerang's first look, for some reason they slowly dropped the original bumpers with cartoon characters yelling "Boomerang" and only used the generic, swirling logo idents. From then on, we only got to see the original bumpers during technical problems, which happened again recently.

After Boomerang Europe split into 2 separate feeds, on October 11.2011, they still kept the same visual look and logo, though it's worth noting that the logo used on CEE feed was now more gray and less transparent. It wasn't until March 28.2012. that Boomerang got a whole new look. The logo was still the same and it was still swirling around the screen but this time it found itself in many different, mostly natural environment. The look was very colorful, it included different animals and characters that were not cartoon related and also a brand new music theme that repeated itself, with slight variations, in every ident.

Over the years, there were some slight changes in the UP NEXT bumpers, mostly in their length, form and cartoon clips used in them. At first they featured both what's next and what's later but this was soon dropped in favour of typical UP NEXT bumpers. Their visual style remained the same though, with the usual natural environment and the big screen showing a cartoon that's next. For the first time Boomerang had a special Christmas/Winter look and snowy logo which were used extensively every year during the season. The winter look, minus the snowy logo, is in used right now which effectively means that it will lead us into the next rebrand and that we've already seen the last of the generic bumpers of this second Boomerang visual era.

The latest, global Boomerang rebrand has already taken place in most countries, there are only a few more feeds left to implement it, mostly in Europe. Even though I'm not blown away by what I've seen in YT clips so far, let's hope they use it the best way possible and maybe, it will look better on big screen. It's still unknown if the channel will start broadcasting in widescreen but that would also be a pleasant surprise. 


  1. I loved the old Boomerang from 2005 - 2011, it was a very awesome channel, my favourite shows when i was a kid were Tom & Jerry, Looney Tunes, The Flintstones, Tex Avery, Wacky Races, Dastardly and Muttley, Hong Kong Phooey and The Mask: Animated Series. Too bad The Mask didn't last long on Boom Europe. i also liked shows like The Addams Family, Huckleberry Hound and Popeye. I only didn't liked Count Duckula, Dangermouse and The Jetsons, i find them boring when i was a kid. It's painful to watch the new schedule on February, it's just full of cheap shows ,with the exception of Scooby Doo, Animaniacs and Tiny Toons. I hope they'll bring back some classics a few months after the rebrand, because for example kids nowadays shouldn't be watching the two (crappy) new versions of Tom & Jerry without seeing the classic one. :(

  2. So, you guys had the channel launched during the 2004 look. Technically, it's been called the Boomerang Ribbon these past few years.
    The rest of Europe started off with the Toy Bumpers from the US, until it rebranded with the Ribbon. This was fine except the UK then started to rebrand alone in 2007, when it started airing live-action programming, and all their idents revolved around kids doing something with the Ribbon interacting. the 2009 NEXT idents, which came two years earlier in the UK, had a different background instead of the classic blue image. then it altered with flying ribbons and rock music.
    But that all went away in 2010, and 2012 saw a more cartoony look. Now, you guys will be branding into the new global look before the UK does.

    As for the original European look, i've still been searching for any new source material from that era. There were a bunch of shows in the UK i remember, but a source for the "Head" ident has not been found.

    1. I was also searching for videos of those original, head UP NEXT idents and was surprised to not find any. I remember there was a lot of them on YT before.

    2. Mostly from the Europe feed, i remember. its odd they modified the Heads to face the right when the UK had them facing the left, but France had both.

  3. Lets' take this time to think about some great and good cartoons from the channel that we haven't watched on TV from some time:-Georgi

    1. ''Huckleberry Hound''
    2. ''Pixie and Dixie and Mr. Jinks''
    3. ''Quick Draw McGraw''
    4. ''Magilla Gorilla''
    5. ''Snagglepuss''
    6. ''Popeye''
    7. ''The Flintstone Kids''
    8. ''Inch High Private Eye''
    9. ''Jabberjaw''
    10. ''Josie and the Pussycats''
    11. ''The Mask The Animated Series''
    12. ''The Raccoons''

  4. RNDH1987 can you do a look back of the classics that Boom Europe used to show? Or if you can't do it with all the classics, do the best classic shows. It will be great.

  5. Forgot some, sorry.-Georgi
    1. The cartoon masterpieces of Tex Avery (it's been too long)
    2. Top Cat (They aired this hit some time ago, too bad we couldn't save it; incredible dialogue)
    3. Yogi's Treasure Hunt (The original Yogi Bear cartoons were great, but it was a good reunion of all Hanna-Barbera characters and they got together the Great Daws Butler, Don Messick, John Stepheson and Paul Winchel: The Actors Who Created Hanna-Barbera's cartoons).

    Again, the russian broadcasters clearly want to destroy the spirit of the old cartoons by using condescending pre-school oriented shows. Baby Looney Tunes are sometimes like....gulp...Barney and Friends. Ahhhhhh. At times Krypto is just (feel free to fill in the blank).

    1. Paul Winchell, I'm sorry for misspelling his name.-Georgi

    2. I really don't think the departure of classics has anything to do with Russian broadcasters or tv. Boomerang's new global strategy is to focus on modern versions of classics and in general cartoons for younger kids, sadly.

    3. Disagree RNDH1987. Just look at the Boomerang schedules in the United States, England, Italy, etc. They don't have this kind of programming. They don't have 4!!! Tom and Jerry series at once (And the one they remove is the original one!).- Georgi

  6. Changes from March 2, 2015, on weekdays:
    06.00 Garfield
    06.25 Garfield
    06.50 The Jungle Bunch: To The Rescue
    07.15 Inspector Gadget
    07.40 Tiny Toon Adventures
    08.05 Pink Panther and Pals
    08.35 Pink Panther and Pals
    09.00 Tom and Jerry Tales
    09.25 Tom and Jerry Tales
    09.50 Lazy Town
    10.15 Lazy Town
    10.45 Krypto The Super Dog
    11.10 Krypto The Super Dog
    11.35 Tiny Toon Adventures
    12.00 Tiny Toon Adventures
    12.25 Animaniacs
    12.50 Animaniacs
    13.20 Scooby Doo, Where Are You?
    13.45 Scooby Doo, Where Are You?
    14.10 Garfield
    14.35 Garfield
    15.05 Garfield
    15.30 The Jungle Bunch: To The Rescue
    15.55 Inspector Gadget
    16.20 Tiny Toon Adventures
    16.45 Animaniacs
    17.10 Animaniacs
    17.35 The Tom and Jerry Show
    18.00 The Tom and Jerry Show
    18.30 Pink Panther and Pals
    18.55 Pink Panther and Pals
    19.20 Garfield
    19.45 Garfield
    20.15 Scooby Doo, Where Are You?
    20.40 Scooby Doo, Where Are You?
    21.05 The Tom and Jerry Show
    21.30 The Jungle Bunch: To The Rescue
    21.50 Inspector Gadget
    22.15 Tiny Toon Adventures
    22.40 Garfield
    23.05 Garfield
    23.30 Tom and Jerry Tales
    23.55 Tom and Jerry Tales
    00.20 Lazy Town
    00.45 Lazy Town
    01.10 Pink Panther and Pals
    01.40 Pink Panther and Pals
    02.05 Animaniacs
    02.25 Animaniacs
    02.50 Krypto The Super Dog
    03.15 Krypto The Super Dog
    03.40 Garfield
    04.05 Garfield
    04.30 Lazy Town
    04.55 Lazy Town
    05.20 Baby Looney Tunes

    1. That's pretty much the same as the February schedule.

      So, you were wrong the first time on those classics coming back.

    2. That's pretty much the same as the February schedule.

      So, you were wrong the first time on those classics coming back.

  7. Write a schedule c on March 7, 2015, on the weekends:
    06.00 Garfield
    06.25 Garfield
    06.55 Tom and Jerry Tales
    08.50 The Tom and Jerry Show
    09.15 The Jungle Bunch: To The Rescue
    09.40 Inspector Gadget
    10.05 Tiny Toon Adventures
    10.30 Animaniacs
    11.00 Scooby Doo, Where Are You?
    11.25 Scooby Doo, Where Are You?
    11.50 Baby Looney Tunes
    12.25 Baby Looney Tunes
    12.45 The New Yogi Bear Show (Saturday) / Snagglepuss (Sunday)
    13.15 The Quick Draw McGraw Show (Saturday) / The Huckleberry Hound Show (Sunday)
    13.40 Krypto The Super Dog
    14.05 Krypto The Super Dog

    14.30 Tiny Toon Adventures
    14.55 Tiny Toon Adventures
    15.20 Animaniacs
    15.45 Animaniacs


    16.10 Tom and Jerry Tales
    16.40 Tom and Jerry Tales
    17.10 Pink Panther and Pals
    17.40 Pink Panther and Pals
    18.15 The Tom and Jerry Show
    18.40 The Jungle Bunch: To The Rescue
    19.05 Inspector Gadget
    19.30 Tiny Toon Adventures
    19.55 The New Scooby Doo Movies
    20.40 Animaniacs
    21.10 Animaniacs
    21.35 Garfield
    22.00 Garfield
    22.25 Tom and Jerry Tales
    22.55 Tom and Jerry Tales
    23.15 The New Yogi Bear Show (Saturday) / Snagglepuss (Sunday)
    23.40 The Quick Draw McGraw Show (Saturday) / The Huckleberry Hound Show (Sunday)
    00.05 The Tom and Jerry Show
    00.30 The Jungle Bunch: To The Rescue
    00.50 Inspector Gadget
    01.15 Tiny Toon Adventures
    01.40 Garfield
    02.15 Garfield
    02.35 Scooby Doo, Where Are You?
    02.55 Scooby Doo, Where Are You?
    03.20 Baby Looney Tunes
    03.50 Baby Looney Tunes
    04.10 The New Yogi Bear Show (Saturday) / Snagglepuss (Sunday)
    04.35 The Quick Draw McGraw Show (Saturday) / The Huckleberry Hound Show (Sunday)
    05.00 Krypto The Super Dog
    05.20 Krypto The Super Dog
    05.40 Baby Looney Tunes

    1. He's not gonna make a post until he gets a confirmed schedule. This one you keep sending is more likely to be fake. We're not gonna believe until the evidence is clear.

    2. I'm puzzled. This appears to be fake.

  8. Channel "Boomerang" will broadcast the old animated series "Hanna-Barbera" from March 7:
    12:45, 23:15, 4:10 The New Yogi Bear Show
    13:15, 23:40, 4:35 The Quick Draw McGraw Show
    12:45, 23:15, 4:10 Snagglepuss
    13:15, 23:40, 4:35 The Huckleberry Hound Show

  9. Hey guys, i just noticed something, in the February schedule on Friday and Sunday after Boomerang Cinema there are 10-15 min. long slots for the classic version of Tom & Jerry. So after all it's not entirely axed from the schedule. If only it had more slots, that'll be great. ;)

    1. Maybe, not classic shorts of Tom and Jerry, but The Tom and Jerry Show will run after Boomerang Cinema.

    2. But, BM HQ will still air Tom and Jerry shorts, only overnight.

  10.!datum=2015-02-08&kanal=boomerang nope, take a look at the schedule on that site, they even show the episodes which will air, and it's not fake.

    1. It's true, it also says so and lists the episodes in my schedule. But it won't air after every Boom Cinema.

    My blog post about BM HQ pre-switch