So on February 2. Boomerang Europe will get a whole new look including which will, for the first time, include a brand new logo. Gone is the swirling line writing as a b&w box takes it's place. With a week to go until the rebrand, let's take a look down the memory line and remember Boomerang Europe's previous looks.
Boomerang Europe launched on May 2. 2005, almost ten years ago, and it's initial look was really great. The swirling blue logo was the main part of it and it was going through many different scenes with classic cartoon characters who would usually say their catchphrases. On air logo was a transparent, light gray writing.
In 2009 the UP NEXT idents were changed and the character heads were replaced by swirling logo forming a screen in which we see a scene from the show that's next. They were shorter and somehow more current with groovier music and announcer voice.
Also, in these later years of Boomerang's first look, for some reason they slowly dropped the original bumpers with cartoon characters yelling "Boomerang" and only used the generic, swirling logo idents. From then on, we only got to see the original bumpers during technical problems, which happened again recently.
After Boomerang Europe split into 2 separate feeds, on October 11.2011, they still kept the same visual look and logo, though it's worth noting that the logo used on CEE feed was now more gray and less transparent. It wasn't until March 28.2012. that Boomerang got a whole new look. The logo was still the same and it was still swirling around the screen but this time it found itself in many different, mostly natural environment. The look was very colorful, it included different animals and characters that were not cartoon related and also a brand new music theme that repeated itself, with slight variations, in every ident.
Over the years, there were some slight changes in the UP NEXT bumpers, mostly in their length, form and cartoon clips used in them. At first they featured both what's next and what's later but this was soon dropped in favour of typical UP NEXT bumpers. Their visual style remained the same though, with the usual natural environment and the big screen showing a cartoon that's next. For the first time Boomerang had a special Christmas/Winter look and snowy logo which were used extensively every year during the season. The winter look, minus the snowy logo, is in used right now which effectively means that it will lead us into the next rebrand and that we've already seen the last of the generic bumpers of this second Boomerang visual era.
The latest, global Boomerang rebrand has already taken place in most countries, there are only a few more feeds left to implement it, mostly in Europe. Even though I'm not blown away by what I've seen in YT clips so far, let's hope they use it the best way possible and maybe, it will look better on big screen. It's still unknown if the channel will start broadcasting in widescreen but that would also be a pleasant surprise.